Mendiratta is one of hundreds of thousands of young Indians nervously exploring online dating apps - and breaking with India's centuries-old traditions governing marriage and social conduct.(AP Photo/Tsering Topgyal) "We realized verification, security and privacy are very important" to women, Bhatia said. They like to join an app where they can be sure that you will not have married men, stalkers or folks like that." His company includes special features to reassure women the company has their best interests in mind.India has been roiled in recent years by a series of high-profile cases of gang rape and violence against women, leading to front-page headlines and stricter laws on women's safety.In this June 22, 2015 photo, Indian student Aditi Mendiratta checks her mobile phone at her friend's place in New Delhi, India.To do so, Truly Madly encourages men to upload copies of their passports or other government-issued IDs, or to verify their phone numbers—all measures that might raise red flags over privacy in the West.It forbids risque photos, Bhatia said, and men who are married or post pictures of themselves smoking or holding a beer bottle are rejected outright.In this June 11, 2015 photo, an Indian girl checks her mobile phone at a party hosted by "Truly Madly," one of India's online dating apps in Gurgaon, India.
Success also requires navigating extra security concerns, developers said.
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